(seek-LAH-lique) the Nahuatl word for "Northern Star", symbolizing hope, guidance, tranquility and making your world sparkle.
Masterfully bridging luxury, creativity, and philanthropy with her sophisticated approach and unwavering commitment to authentic expression, Xitlalt Herrera brings 23 years of expertise in luxury retail marketing, public relations, production, and brand development to empower narratives throughout San Antonio, New York, LA, and Mexico.
Her influential leadership emerged during a 15-year tenure as Public Relations Manager for Neiman Marcus San Antonio, where she transformed the market by introducing luxury experiences designed to drive consistent growth. Her early career encompassed roles at Hispanic Journal, producing for Totalmente Latina, and serving as Development Director for Mi Escuelita Pre-Schools following 9/11.
Xitlalt's impact extends far beyond fashion and entertainment, revolutionizing philanthropic events for institutions including the Smithsonian Alameda Museum, Tobin Center for the Performing Arts, and the Catrina Ball. The industry has recognized her visionary contributions with the prestigious Donna Muslin Award of Excellence from Fashion Group International.
Known for her ease within a fearless approach, her mission transcends business success through purpose-driven impact. While reshaping the advertising, fashion, and entertainment industries through empowerment and representation, X Level dedicates 10% of net profits to organizations supporting women and children in the arts, education, empowerment, and mental health—fostering the next generation of creative leaders through mentorship and community initiatives.
A force for positive transformation in the luxury retail industry, Xitlalt launched X LEVEL in 2020 with a bold vision: to elevate diverse voices at the intersection of Spanish and English markets, creating spaces that empower brand initiatives, inspire audiences, and seamlessly align business aspirations alongside creative vision.
With a rolodex of innovative, multi-hyphenate trailblazers, she leads a seasoned team of powerhouse talents who transform brand ambitions into defining moments with measurable impact, operating through three dynamic divisions.
X · TALENT
A curated network of actors, public speakers, models, fashion and lifestyle influencers, and entertainers—dedicated to authentic engagement and strategic brand partnerships designed for impact. More here.
X · CREATIVE
Strategic communication services driven by brand storytelling, creative direction, and public relations expertise—crafted to elevate your brand's identity and amplify defining moments. More here.
X · EXPERIENTIAL
From event and fashion show producers to wardrobe stylists, hair and makeup artists, and photographers, our industry leaders in luxury, lifestyle, and sustainability design immersive experiences—from concept to strategy to execution and flow. More here.
X · IMPACT
Dedicated to both inspiring and empowering local communities, organizations we support include Mercado Global, Glasswing International, Casa Hogar, and Family Violence and Prevention Services San Antonio.
Claim your neXt level—brand-defining moments await. Discover more here.
“The world is ready to see your light!”
Where spirituality meets power, art embraces playful self-expression, and style ignites your authentic transformation.
ESSENCE OF STYLE
ignite your light. embolden your confidence. elevate your image. take your style to the neXt level.
our Winter Style Workshop begins January 14, 2025.
LA LUZ THE LIGHT
begin your week with an intentional pause—a meditative thought designed to spark your light from within.
audio message delivered via text every Monday.
MINDFUL MOVEMENT
where Mother Nature's magic and movement merge: virtual mat-based Pilates private + semi-private sessions.
tune in. realign. transform. anywhere with WiFi.